Brands and sociality

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Network Analysis in sociality

Agents and Sociality

Since the beginning of multiagent systems research, it has been argued that theories from the realm of the social sciences can be of help for building multiagent systems, and to some extent vice versa. This study sketches the concepts necessary for agents based on social theories. These theories include theories on decision making, various ra-tionality and action models, and the role and modeli...

Sociality, Evolution and Cognition

Variations in brain size and proportions can be linked to the cognitive capacities of different animal species, and correlations with ecology may give clues to the evolutionary origins of these specializations. Much recent evidence has implicated the social domain as a major challenge driving increases in problem-solving abilities of mammals. However, the methods of measurement available to res...

Rodent sociality and parasite diversity.

The risk of parasitism is considered to be a general cost of sociality and individuals living in larger groups are typically considered to be more likely to be infected with parasites. However, contradictory results have been reported for the relationship between group size and infection by directly transmitted parasites. We used independent contrasts to examine the relationship between an inde...